Douglas McLennan’s New Media Landscape Talk

Some material for your contemplation:

Douglas McLennan, founder and editor of ArtsJournal, often speaks about how to deal with the quickly transforming intersections of print/face-to-face interactions and the internet/virtual connections. The title of the talk you’re about to watch is a long one — “The Community Formerly Known As The Audience: Who They Are, What They Want, What to Do About It.” (Full disclosure: I got back from working for McLennan at Engine28 just before class started this summer, and I used to blog for an ArtsJournal site called Flyover.)

In this presentation, which he gave to the Theatre Communications Group conference on June 16 in L.A., McLennan highlights a ton of interesting things (videos, LOLcats, etc.) you could think about in terms of transparency, reporting, community engagement, etc. Especially in terms of philosophy and thinking about being a journalist, this could be helpful to you, at least in my class.

The talk’s about an hour plus, and there’s good stuff throughout (though, ahem, you should feel free to fast forward the bit where he talks about my Twitter feed, which you know pretty well already).

Today Andrew Spittle and I discussed ways to make the video embed … and there aren’t any ways with, so here’s the link. McLennan’s talk actually gets started about 6:25 in, FYI.


About Suzi Steffen

Suzi Steffen teaches, writes, edits, reviews and rides (an adult tricycle named Momo) in Eugene, Oregon. For many years, she taught as an adjunct instructor at the University of Oregon's School of Journalism and Communication. As of fall 2015, she's teaching in Oregon State's New Media and Communications program. Suzi also edits Lane Monthly and works as an arts journalist across the state and country. Email her at suzisteffen at gmail dot com; find her on Twitter, LinkedIn and Facebook for more info; and check out Lane Monthly in print around Lane County and online at
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